2 calendars: ministry calendar and family calendar
Why does it seem like these 2 calendars are always at odds with each other? We are busy!
5 Types of Events:
1. On-Ramp Events
- events created as invest/invite opportunities
- on-ramps lead to something bigger
- Ex. VBS, FX
- need to serve larger purpose of helping families to assimilate into the rest of the journey into church
2. Next Step Events
- events created to help kid understand decisions they want to make in their walk with God
- Ex. Family Birthday Celebration
3. Milestone Events
- events created to help parents and kids navigate the transitions to life
- navigating life transitions are difficult for any parent
- Ex. Preschool to kindergraten transition or 5th grade to Middle School
- You don’t want them to feel like they’re getting kicked out, but rather welcomed into another ministry
4. Small Group Events
- become closer when they share fun moments outside of Sunday morning
- Ex. Boot Camp - incoming 6th grade retreat fro them to hang out with new small group leaders
- events created to celebrate big events
- fun should be #1 priority
Ex. Easter, Xmas, Volunteers
Questions to ask yourself in planning:
1. What is the purpose of this event?
- decide the outcome of your event
- write it down and plan it out
2. Who are the people you hope will attend?
- based on the end in mind, target the people who will get the most out of the event
- let the know the event exists (takes 7-12 times of saying/seeing it in marketing to get the person’s attention)
keep in mind, when multiple events overlap or come close to each other when you’re targeting the same demographic, the church competes against itself.
3. What time is the best time of the year for your event?
- not every event will work at any time of the year
- coordinate events across your church ministries
You only have so much time and money. Use them to create strategic events that impact beyond the event itself.